The Republic of Uganda, is a landlocked country in East Africa. But still a part of the African Great Lakes region and has a varied but generally a modified equatorial climate. That gives many opportunities for developing farming (which is the main source of income) for the people that live there. To supplement their income, rural women may engage in small-scale entrepreneurial activities such as rearing and selling local breeds of animals. Nonetheless, because of their heavy workload, they have little time for these income-generating activities. The poor cannot support their children at school and in most cases, girls drop out of school to help out in domestic work or to get married.
The problem that these people are facing nowadays is that a large part of the population under 18 years has no agricultural skills, driving them into non-agricultural activities such as boda-boda (motor taxi) driving, petty trade, charcoal burning and beer brewing.
One of the ways to improve this and give people more opportunities to make a progress is through the social entrepreneurship which is more and more present every year.
These enterprises that are starting in Uganda help people by forming groups in which farmers could learn from field observation and their own experimentation, improve their household food security and generate some income. In Northern Uganda, farming seems to be the best way to become economically more self-sustained.
Societies are complex, especially in the developing world. People need to be educated and shown a different ways and paths that they can choose to make a progress and develop in successful enterprises. The only way to do that Is first by daring to start with such a project and promote the idea that successful farming is not just cultivating a plot in the backyard of a homestand, but needs an entrepreneurial attitude and approach to make it a profitable business that can provide for sustained and adequate livelihoods for farmer families. The opinions of these people depend on what are they offered and how much can they accept.
‘When they make their decisions their rationality is limited by the information they have, the cognitive limitations of their mind and the time available to make the decision’ says the research of MWH4impact. Many enterprises are already established in different places in Uganda and work hard every day on developing and spreading their business through the whole country. One of these examples is KadAfrica.
As their problem they are taking the following: More than 70% of households in Uganda grow food on a subsistence basis only—meaning little to no income. As because of this farming is not seen as a business, but rather a chore delegated to women and girls. Another example of how people develop their ideas in a successful business is Fruiti Cycle a social business enterprise that distributes electric tricycles mounted with refrigerated units, founded in 2015 by Ben.