Glamby LNR – A Platform for People With Low Budget to Afford Glam Sessions for Their Big Day
Linda Ruben is a 23 years old woman passionate about social entrepreneurship and her community. In the year 2014, she struggled to get a one-stop-shop for her matric farewell needs. She struggled to get a tailor, make-up artist, photographer, hairstylist and nail artist for her matric farewell. After completing her matric, she began research to determine whether other girls also struggle to get a one-stop-shop for their matric farewell needs. In the year 2016, she identified a gap in the market and established GlambyLNR in 2017 with the vision for GlambyLNR to become an online business, connecting clients to service providers close to them globally.
GlambyLNR is a consultancy business under LNR Investments CC that creates packages for clients for their big day and brings different service providers together to render the services. Thus, helping clients save the time spent searching for service providers and giving back to the community by providing these service providers with clients for free. The service providers that GlambyLNR provides clients with for free include tailors, photographers, make-up artists, nail artists, and hairstylists. GlambyLNR earns money by adding a markup on the price of the packages.
GlambyLNR also gives back to the community by sponsoring glam sessions which include the dress, makeup, nail art, hair styling and a photoshoot to girls who cannot afford to go to their matric farewell. Besides, they also sponsor graduates who cannot afford their graduation attire with one. GlambyLNR also assists charity events by sponsoring events or volunteering. Package prices are created based on the prices of the service providers and adding markup for the business.
The business achievements include being selected to be part of the Redbull Amaphiko connect 2019. GlambyLNR has also achieved its goal of expanding to a different town every year in Namibia since the establishment of the business. In 2017 GlambyLNR only rendered its services in Windhoek, in the year 2018 GlambyLNR expanded its services to Okahandja and in the year 2019 the business expanded to Swakopmund.
The business managed to connect with service providers in three different towns in three years. The challenges experienced in the business include, online marketing. Linda is aware of the fact that GlambyLNR will thrive as an online business. However, it has been a challenge to build a large following on social media. Also, she is not certain which social media platform best suits the business. Access to funding is also a challenge for the business. Part of the vision for GlambyLNR is to create an app on which service providers and clients can be connected.
A platform that will allow clients to create their packages online with the services that they require and being connected to the service providers in their community. The goal is to have service providers from all the 13 regions in Namibia subscribe to the app and also to have clients from all over the country subscribe to the app. After having service providers and clients from all over Namibia, the goal is to also have service providers in Africa and around the world subscribe to the app and have people from all over the world subscribe to the app to be connected to service providers close to them.