Food wasting is one of the biggest global issues of modern times. The reason? It is causing economic damages; it is morally wrong, and it is environmentally catastrophic.

Environmentally speaking, if food waste were a country it would be the 3rd largest emitter of greenhouse gases. In other words, wasting food wastes precious resources. When we waste food, all of the resources that went into growing and making it go to waste. To continue, the annual value of food wasted globally is $1 trillion, and it weighs 1.3 billion tons. 

These are staggering figures on their own, considering the current state of world hunger. Yet, people might not even realize how much of an issue food waste is, because they are unaware of its negative impact. In any case, the issue is currently getting massive attention, and being in the spotlight, innovative paths and alternatives for solving the problem are being explored. By the same token, a wave of mobile apps designed to tackle the aforementioned problem is quickly gaining popularity around the world. They exist in various countries in the world and are unique as they use a very creative approach to fight the phenomenon.  

Granted that Macedonia doesn’t fall back in regards to the subject of food waste, youth from Macedonia decided to take action, and implement a version of the app solution in Macedonia as well. The Macedonian version is named Hranazasite.mk (Food for Everyone), and it won the community award of Social Impact Award in 2017, for bringing a breath of fresh air to Macedonian society.  

The vision of Hranazasite.mk is a waste-less food system, by helping restaurants and catering facilities redirect surplus food to people in need. Their mission is to save food, save money and save the planet by placing the lost value back onto food as humankind’s most valuable energy resource, and not something that should just be carelessly thrown in the bin.

How they do it?

The app connects restaurants that have excess or leftover food, willing to offer it at a reduced price, with people looking to save money on prepared foods, or people in need.  The app achieves this by showing users the restaurants in proximity, as well as the pick-up times for meals. All that is left for the users to do, is grab their food and enjoy it! 

By all means, Hranazasite.com as an app against food waste, is triple-win-situation: for the environment for the restaurant owners, and for the eaters. Why? Wasting food, means that the resources required for food production, such as water, energy, and land are also wasted. This has a straightforward, negative impact on the environment. Next, restaurants are not particularly keen on throwing food away; they are forced to, for lack of alternate solutions.

Likewise, Hranazasite.mk is great for people in need, who cannot afford to buy standard meals, and are constantly malnourished, as it enables them to buy solid meals at up to 80% lowered prices.

All things considered, Hranazasite.mk creates a mode of cooperation and unity, which means it perfectly achieves its social impact on the community. 

More at:

the official website: http://hranazasite.mk or Facebook Page