More than 2 thousand tons of unused drugstore items are thrown away by their producing companies annually – just in Austria. Blemishes like wrong or misplaced labels or out-faded product series make products unsellable for companies, but not unusable by their potential buyers. While on the costumers’ end second-hand stores already give clothes and other products a second life, on the side of the producer there is still work to do to save waste and resources.
Michael K. Reiter, in his marketing position at a well-known FMCG company, saw this potential and combined it with a social idea: why not redistributing non-food products, that otherwise would be thrown away, to organisations that have a positive impact on society to a much lower-than-market-price to support them? And he just did it.